![]() ![]() “I think we will see a migration of digital artists and designers because features allow our work to grow and be expressed,” says digital designer Damara Inglês, who has access to the tools. “It falls right into this broader strategy of how do we help solve this pain point of feeling confident about the size, fit and style of the product that you’re purchasing if you’re not physically in the store,” she says.Ĭreators also have access to the try-on tools and body-tracking capabilities, which could help it attract digital clothing talent to the Snapchat app. According to the company, 200 million Snapchat users interact with AR in the app every day. ![]() Arguelles says that while it’s too early to comment on how these companies are being integrated, they are in line with its virtual shopping ambitions. “Social and virtual shopping are about to get a lot more realistic,” he adds. Drinkwater sees these acquisitions as a “clear indication” of the company’s direction. Snap invested in AR and virtual try-ons this year when it acquired UK-based AR research lab Ariel AI in January for an undisclosed sum and Berlin-based fit tech startup Fit Analytics in March for $124 million. Piaget, meanwhile, is taking advantage of the new ability for people to try on bracelets and watches, building on Snapchat’s existing tools that detect the face for makeup and eyewear try-on and feet for sneaker try-on. People can set down their phone, step away, and see how various Prada purses would look on them by using a “swiping” hand gesture to change the colours. ![]() ![]() Prada is also trying hands-free try-on using a new tool that detects hand gestures. ![]()
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